Archives: 2007 December

The concept is simple: Give free paper placemats to restaurants in your area
with either a prominent color ad or their menu in the middle, and two-inch
by two-inch ads around the edge. These ads will make so much profit for you
that if you run up against a stubborn restaurant owner, you can even pay him
or [...]

There is a big money business that can be started for next to nothing, with
low risk, that involves giving away special cards. These cards are DISCOUNT
CARDS, wallet-sized cards that allow the bearer to receive discounts at
participating businesses. These businesses pay to have their advertisement
on the card. They profit from the increased exposure [...]

Everyone in any business, especially mail order, needs printing. But being
a printer takes huge, expensive printing presses, long hours and messy work,
right? WRONG! YOU can make money without the mess and expense by being a
PRINTING BROKER.
A printing broker is, basically, an order taker for one or more commercial
printers. You take orders [...]

Have you ever seen an ad in a publication that was just text? Just a big
block of words. I’m sure you have, and wasn’t it boring? If you’re
scanning quickly through ad sheets, your eye won’t stop at a block of grey
text. It’ll skip right over. To make your ad [...]

Rubber stamps are one of the necessities of a mail order business. You need
to have at least a rubber stamp with your name and address on it, not only
for envelopes, but also for commission circulars and ad sheets that you co-
publish. Other rubber stamps you may want to have on hand are ones [...]

Suppose you’re new to mail order, and you want to put your ads into the many
ad sheets, tabloids and publications you’re seeing in your mail box everyday.
The only problem is, you don’t HAVE any ads! Here’s where a typesetting
service comes into play.
Typesetting IS NOT as difficult as the name suggests. It’s just another
name [...]

Of course you do _ right? Check again! More often than not I have watched
people join a program, receive a camera-ready circular and are expected to
know what to do with it. While the originator of the program knows exactly
what to do, most of your customers do not. What may seem like common sense
to you is [...]

Here’s a common dilema: You receive a letter enclosed with a copy of your
ad that specifically states “…for more information, send $1.” However,
they DON’T enclose the $1.
One respondent was brave enough to include a cover letter that stated he
was enclosing $1 for more information, but conveniently “forgot” to put it
in the envelope. Is this [...]

Pre-approved cards are the result of one bank who now has you as a customer,
and sells your name to another bank or a series of banks so they can offer
you their credit cards. Here’s how it usually works:
Many smaller banks want to be credit card issuers but, because of limited
facilities for credit card processing, it [...]